Aequo advised Zubr Capital on the attraction of investments in Oro

Oro, Inc., the eCommerce leader behind OroCommerce, the No.1 open-source B2B digital commerce solution, closed a $13 million strategic growth funding round led by private equity firm Zubr Capital, with participation from existing investor Highland Europe.

The strategic fundraising round comes more than six years after Oro's previous funding round, highlighting the company’s capital-efficient operations and consistent revenue growth. The company saw sales volume across its platforms leap 77% in 2021, reaching almost $1.7 billion in total sales, and grew its customers by 80% more in 2021 than the previous year with more than 1.2 million users, marking the increasing demand for its flexible, robust, and highly customizable platform.

About Zubr Capital

Zubr Capital is an international PE fund management company that provides the best expertise in Central Europe for development in international markets. Zubr Capital focuses on investments in private fast-growing companies in the TMT sector.

About Oro Inc.

Oro, Inc. is the eCommerce leader behind OroCommerce, the No.1 open-source B2B digital commerce solution. In recent months Oro has received a slew of industry honors, including being recognized as a top B2B Commerce leader in both Gartner's 2021 and 2022 Critical Capabilities for Digital Commerce Platforms reports. Oro also held the inaugural Oro Brilliance Awards last year, recognizing top brands for growth, innovation, and customer satisfaction, and this month staged the OroVibe conference in Paris, cementing the company's position as a pacesetter for global digital commerce. The first-ever North American OroVibe event will be held next year, marking the company's rapid expansion in the United States and the broader region.